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Tuesday, May 17, 2005
Create Better Blogging By Defining Your Niche

- By: Gregg Hall

Some bloggers will post topics that vary greatly. Other bloggers feel most comfortable when they are posting on a specific topic. The question has always been: which way is best? Studies show that defining your niche creates better blogging. So, using this discovery, it is assumed that it is best to choose one route to take, and stick with it. This can mean that you choose one broad topic and use it to create your entire blog topic list. You will likely get repeated visitors if you are posting on the same subject matter in any case. If you are still not sold however, check out these other explanations for why defining your niche can lead to more successful blogging.

Knowing the Topic

While it can be boring to post on the same topic each day, there is one thing to be said about it. You will certainly know your topic. The more you post on a topic, the more thinking and research you have to do on the topic. When you devote a lot of time to one topic, you will become more and more familiar with it. Therefore, by sticking to one topic, instead of being a “jack of all trades” writer, you will most likely become an “expert” writer on your topic. Knowing a topic well will eventually make the writing process a lot easier. When you know a lot of information on a topic, blog posts will come easy to you. You will soon get to the point where you don’t have to research any longer and can simply use what you know to write. All writers will tell you that at that point, it will take much less time to do your work.

Variations of Your Idea

Although you will be writing on one specific topic idea, you will be creating variations of your idea for your posts. For instance, when your niche is weddings, you can create a post on wedding gowns on one day and a post on wedding bouquets on the next day. The list of wedding topics could go on and on for months or years. There is so many variations you can think of that you can stay within your niche without changing topics altogether. This will allow each blog topic to be fresh and new each day. Brides, grooms, gowns, honeymoon site, all can be part of your blog. Even, how to choose your bridal rings will make interesting blogging. You can visit the various corners of your topic and still stick with your niche.

Creating Specific Posts

When you do go within your niche to create posts, you will be able to write specific posts that will attract a more targeted reader group. This will be great if you are relying on search engines to point people to your site. When you have specific posts that will bring in readers that are looking for topics like yours, your blog will be a success. You can bet that these readers will likely keep coming back to your blog in order to read other posts, which will be great for you as a blogger. If you are planning to ad advertising to your site, having a specific niche will help bring in more money since the ads placed on your site, will also be specific to your blogs. Choose your keywords carefully and add specific words to your blog. This will generate more traffic and can encourage more clicks on the ads placed on your site. With a program such as Google’s Adsense, you can earn money with each click.

So, as you can see, defining your niche is something that you should strongly consider as a blogger. When you jump from topic to topic in your blog, you can confuse readers and never have the opportunity to establish a steady reader group that can sustain your blog. When you do have a niche that you are knowledgeable in, you will see that readers will value your information and opinion and your blog will be a hit! Go ahead and think about a topic that interests you the most. Think about different variations that you can use for more specific topic posts and try them out. You will quickly see that trying this approach can work wonderfully.

Some bloggers will post topics that vary greatly. Other bloggers feel most comfortable when they are posting on a specific topic. The question has always been: which way is best? Studies show that defining your niche creates better blogging.

Gregg Hall is a business consultant and author for many online and offline businesses and lives in Navarre Florida. See more articles on blogging and internet marketing at http://www.theinternetmarketingsecrets.com

posted by birdflu2006 @ 9:05 PM   0 comments
Tuesday, May 03, 2005
Blogs Bring In More Traffic

- By: Vincent Murphy

The Blog!

They’re popping up everywhere. Your favorite website has one. Your favorite television show has one. Even your teenager has one. Blogs. What are they? Why are they everywhere you look?

Most simply put, blogs are like journals—only, instead of being made of the paper and cardboard kept secret by an even thinner piece of cardboard and a lock your baby brother frequently opened with a paperclip, these journals are online. Why does it seem like everyone has one? Well, because almost everyone does. And there’s good reason. Blogs can be used as journals, both private and public; they can be used as ways for fans to discuss the latest episode of their favorite sitcom; or, they can be used by major companies, especially those that are Internet-based, because unlike the traditional forms of advertising, blogs bring in more traffic.

For business purposes, there are many ways companies use blogs. For example, a company may have several blogs on its website, each one dedicated to something different: customer concerns, product updates, etc. In addition to being helpful to customers and other website visitors, these blogs bring in more traffic to the website, as well. Depending on the website, more traffic usually means more money. And more money means—that’s right—you’re on your way to that summer home in Hawaii

So, how exactly do blogs bring in more traffic? Well, Adsense ads with Google are a good starting point. The search engine visits your page more each time your update, ultimately moving your blog higher and higher on the SERPs (Search Engine Results Page) and leading to more revenue from the ads being represented in your blog.

Some pointers? First, the blogger will need to decide what he or she is going to write about. Choose a popular topic, one that people are interested in. “Underwater Basket Weaving” probably wouldn’t be a very wise choice as not many people seem to be interested in it. Unless, of course, you’re business is underwater basket weaving, in which case you should by all means write about it. Next, focus on some keywords—these are the words that search engines are going to pick up on. Don’t dowse your blog in these words, but use them whenever you effectively can. Lastly, make sure you write content that will attract, and keep, a strong readership. You want your readers to keep coming back, right?

Go ahead, join the millions of people and businesses alike. Get yourself a blog. Or corner your boss and suggest writing one for your company. Explain how blogs bring in more traffic, more traffic means more money, and more money means—that’s right again!—you’re on your way to Hawaii

The Blog!

They’re popping up everywhere. Your favorite website has one. Your favorite television show has one. Even your teenager has one. Blogs. What are they? Why are they everywhere you look?

Most simply put, blogs are like journals—only, instead of being made of the paper and cardboard kept secret by an even thinner piece of cardboard and a lock your baby brother frequently opened with a paperclip, these journals are online. Why does it seem like everyone has one? W...

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posted by birdflu2006 @ 8:36 PM   0 comments
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