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Wednesday, March 30, 2005
Autoblogger Pro, Content Theft Or Innovation?
- By: Chuck Crawford

First of all, there may be some of you that have never even heard of Autoblogger Pro. So let’s examine this new script. Autoblogger Pro is really a very simple concept. It integrates itself into a Wordpress blog and then uses RSS feeds from news sources and blogs to populate the blog with relevant content. For example, if you want to build a blog that focuses on ‘Mortgages’ then you would simply locate several blog or news feeds that focus on mortgages and then load them into the admin area of the script. Every time the script is executed it will then pull in the RSS feed from all of the sites you’ve entered, and post them to the blog. In essence, you end up with a blog that contains highly targeted content, blended and unique because it comes from a variety of sources. All maintained by you with the click of a button! (A sample ABP blog can be seen here: http://www.dogs.pn )

Let me say this now. I am an advocate of Autoblogger Pro and I think that it’s a fantastic and logical development of the expected use of RSS feeds. It’s evolution people, and I think it’s fantastic!

But this morning I was surfing the web and I happened to do a search for Autoblogger Pro to see what other people were saying. To my shock and dismay I found many sites screaming that Autoblogger Pro users are ‘content thieves’ , ‘content RAPISTS’, ‘Scam artists’ etc. I found this very disturbing, so I researched a few of their websites to see if their content was in some way being actually stolen. To be honest, I really had to laugh when I looked at most of their sites. Prominently displayed on all of them were buttons for their various RSS feeds, asking for syndication!

What exactly did you expect when you put that feed on your site? RSS is defined as Really Simple Syndication. So aren’t you asking that your content be syndicated when you put the feed link on your website??? Of course you are. Either they are too uneducated to understand what RSS is and put it on their sites without knowing what it is, or they are just ignorant or naïve and believe that only a few people with news readers will use the feed.

There’s a very simple solution for this if you’re one of those people crying foul. TAKE THE FEED DOWN. If you don’t want your content syndicated, don’t put up a feed!

Now there are some responsibilities that must be held by users of Autoblogger Pro, it’s a very powerful script, and there are options to use it unethically. When syndicating someone’s content you need to give CREDIT to the source. Remember writing term papers in college or high school? You always have to give credit to your sources. Autoblogger Pro gives you the option in it’s configuration to give credit and a link back to every post you get from syndication. USE THIS FEATURE. It’s only right to give credit where credit is due. If this is done properly, all of those blogs you’re getting your content from will stay happy, because they are in turn getting quality links back to their site, from another relevant site, and that in turn helps them in their search engine standings. It may even send them some traffic if your Autoblogger Pro site has some.

Like it or not, syndication of content is what RSS was designed for. If you don’t like how your content is being syndicated, don’t put up a feed. But if you see the positives for content syndication you’ll understand that Autoblogger Pro sites will enhance your site, not detract from it. In the long run you’ll be glad to see your content in tons of places on the web!

Till next time,
Chuck Crawford

First of all, there may be some of you that have never even heard of Autoblogger Pro. So let’s examine this new script. Autoblogger Pro is really a very simple concept. It integrates itself into a Wordpress blog and then uses RSS feeds from news sources and blogs to populate the blog with relevant content. For example, if you want to build a blog that focuses on ‘Mortgages’ then you would simply locate several blog or news feeds that focus on mortgages and then load them into...

Chuck Crawford is an established expert in web design, traffic development and website financial analysis. He has been helping people design and develop their internet business since 1996. This article may be reprinted freely as long as all links remain active. www.affiliatewebsitedesign.com
www.magicanswers.com
www.thegiftedone.com
posted by birdflu2006 @ 9:42 PM   0 comments
Wednesday, March 09, 2005
9 Ways of Invigorating a Tired E-commerce Blog
- By: Matthew Davies

It's well known that the search engines are suckers for fresh content. Sites that are updated regularly fare better than those that remain static over long periods of time. This has always posed a problem for us store owners, because simply adding a few new products each month just isn't going to suffice in competitive markets. Nor is shuffling the featured products around on our home pages every now and again!

Thankfully blogging goes a long way toward solving this dilemma. Get into the habit of making frequent, regular posts to a blog and sites soon take on that fresh, organic quality the search engines love.

Of course, as well as helping rankings, blogs are also great way of interacting with clients. Sharing views and news with visitors and allowing them to comment on posts creates a sense of community around a store. This does wonders for conversion rates.

So blogs and ecommerce are a healthy combination – but what about the writing itself? It's vital that a blog is kept ticking over but posting fresh material every few days can soon become taxing! So here a few tips and ideas for when you run out of inspiration.

1.Product news.

The arrival of new product lines should always be announced on your blog. If nothing else it provides an ideal opportunity to get keywords into action, so use them in the titles of your posts as well as the body. Similarly you can also use your blog to inform customers when a particular item is back in stock.

2.Additional product reviews

Not everyone likes long copy and you may prefer to keep your actual store's product descriptions short and to the point. But your blog provides an ideal opportunity to pull out all the stops for the more obsessive customer. Add extra photos, tell anecdotes – use all that extra space to your advantage. With a little care and attention you can nail plenty of keyword variations.

3.Apologies

Whenever there's a problem with your store or something goes wrong, address in it your blog. Say sorry if necessary. Customers will appreciate your honesty!

4.The future

Good websites are always a work in progress and you should keep your customers informed of any changes on the horizon. So if you are planning on offering another payment method in a few months, talk about it. Say why you're doing it and when it will happen.

5.We're great!

Create a a blog category exclusively for your customer testimonials. Then whenever you receive a complimentary email, ask the customer if you can post it. You should be able to collect a nice backlog of such comments for days when you don't have any news. Then you can just post a testimonial to keep the spiders happy! Of course, this tactic also serves a double purpose in that you'll soon have a fully functioning testimonial page which you can link to from the main site.

6.Sales and promotions.

Offering any discounts this week? Don't just tell your newsletter subscribers, post it.

7.Happy holidays!

There are countless different festivals, holy days and holidays celebrated at different times throughout the year. Mention them. Your customers may be of various nationalities and religious persuasions so don't limit yourself to Happy Christmas and Happy Halloween!

8.News close to home.

You should never approach your store's blog as a personal diary. After all your customers don't want to hear about what you had for breakfast. But that doesn't mean that you can't mention momentous or life changing events. Maybe a member of your staff is getting married or expecting a baby, for example. Depending on the overall personality of your store this may not be something that you'd like to do, but in the right circumstances mentioning this kind of news can endear you to your customers very effectively. Everybody likes to be reassured that they are dealing with 3 dimensional people, not just a faceless money making machine. Just don't overdo it.

9.Current bestsellers.

If a particular product is really popular, it's worth mentioning for two reasons. Firstly it can create a sense of urgency in your customers if they think that stocks may be getting low. Secondly, if a lot of people are buying a certain product there are probably a lot of people searching for it as well. When you've got a hot keyword, pepper a post with it and then feed it to the spiders!

A blog should be an integral part of any ecommerce site. But starting one is the easy part, keeping it fresh and up to date may require a little imagination......

Matt Davies runs several business blogs and is the owner of several websites, including an online gift store
selling Regalos originales
posted by birdflu2006 @ 10:30 PM   0 comments
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