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Thursday, May 27, 2004
Top 10 Ways to Get Awesome Web Traffic Using Blogs
- By: Jason and Skye Mangrum

Like many important people before you – perhaps you've underestimated the power of blogging. Blogs can be used, not only as the single easiest way to get a listing in the search engine for your desired keywords, but also serve the fantastic purpose if building a relationship with your quickly growing list of readers, listeners and viewers.

After a light lunch today, I was left in the greatest mood. So I figured I would sit down and share with you 10 ways you can share my success and popularity using blogs.

1. Use a keyword specific blog title and description. When creating your blog, I just used the free service www.blogger.com you're asked to title or name your blog and give a short description. Take this chance to think a little.

Ask yourself:

a) Who do you want to read your blog?
b) What is your interest or topic - what will you enjoy writing about?

If you have a poetry blog for example – use the word poet or poetry in your title and description. You can research the popularity of your keywords use Overture's free tool here: http://inventory.overture.com

2. Try to update often (short daily entries work great) using hand written or bot generated keyword rich informative content. Give your visitors something they want to read. I love to write so I create all my original posts, but if you have a site that needs traffic or a topic that you don't know much about you can set up an automatically updating feed using other people's blog posts, or articles. Each entry is seen as its own html page, so the engines see your blog as a multi-paged site, that is updated regularly and rich in links and keywords.

3. Create an interesting profile. Searchers and fellow bloggers love the fact you're a real person, this helps to build personal relationships. Again, put a little time and effort into this one. Tons of people peek at your profile, and Blogger.com keeps track of all your views, so open up and share a little. Everything on your profile page is taken as a searchable keyword. Things like: what you like to do, your favorite movies and music, etc. Each one will get you listed under that topic in the blogger.com directory.

4. One way to jump right in and get visitors and feedback immediately is by posting to similar blogs and linking back to your blog. Say you have a poetry blog: you can use Blogger’s search tool and your keyword – in this case "poetry" or "poet." (Another way to get a quick high listing is to search Google for example "poetry blog.")

You can post a comment on their blog, just a short personal remark will do. Keep it polite, no one wants to hear negative criticism. Blogs are more personal than chartrooms or forums, and often contain personal views and opinions of the author, so don't go stepping on toes. The point is to make contact, build relationships, and exchange links. More links to your blog equals more free targeted traffic for you.

5. RSS is your friend! Create an RSS feed, by hand or using Feedburner. This gives your readers the option to subscribe to your blog with just a click. What this means to you is 100% deliverability of all the content you write by the readers request – your posts are sent directly to your subscribers via their RSS reader otherwise known as an aggregator. They are personally notified every time you post to your blog. And best of all, no spam complaints ever, and they get every update you make – no blockers or filters. Total word freedom!

6. Spread your feed by submitting to RSS directories. This is a one time deal, and you can either search and do it manually or use the tool I used: RSS Automator (it finds and submits to tons of different directories for you).

Only submit each blog once. This is a lasting deal that could mess up your good standing if you do it multiple times. So to be sure you get a listing, only submit to directories once. (This is not the same thing as pinging; you can ping every time you update your blog.)

7. Ping your blog every time you update using pinging services like pingomatic.com and pingoat.com. This lets the directories know you have updated and added a new post to your blog.

8. Create a personalized or branded RSS reader/aggregator. Talk about top of mind awareness. You don't have to be a programming genius for this one (though it helps.) There are a couple services that for a small one time fee will customize a reader for you, with your logo, header and graphics, and preload it with any media you want. So with this you're sure to be seen and remembered every day. Check out one of the best services here: http://www.tristana.org/publishers/specs

9. People love to read you, but hearing you is even better. Give Podcasting a try - there are tons of ways to get started here. I would personally recommend http://www.Libsyn.com for all your Podcasting needs. It uploads, stores, hosts, and sets up the RSS and pings for you. Like Podcasting for dummies. Then just submit your podcast to different directories and readers like Apple iTunes, and ipodder.org.

10. Radio is great but now you can create a following by imitating the idiot box. Give your subscribers another way to obsess using Video-meets-Blogging or "The Vlog." This is a medium that is far from saturated. The possibilities are endless, and you're only limited to what you limit yourself. Though it has not been promoted too widely, the new Apple iTunes Podcasting feature supports Vlog subscriptions as well.

Top 10 Ways to Get Awesome Free Search Engine Listings, Targeted Traffic And Greater Link Popularity Using Blogs

Skye Mangrum is the author of RSS for Artists, Bloggers, Podcasters, Vloggers,
and Ninjas. Learn all about Skye and her unique uses for today’s
modern technology by sending a blank email to: NetNinja@Aweber.com
posted by birdflu2006 @ 9:37 PM   0 comments
Wednesday, May 19, 2004
Blog First for an Internet Presence
- By: Paul M. Jerard Jr.

Remember when advertising was limited to expensive ads in print. I came from that field and clients paid thousands of dollars to claim their market share. Printers worked overtime to keep up with impossible deadlines and increasing demand.

A few years ago, I was looking for a service in the Yellow Pages. My son found the service faster than I did, by using the Internet. At the time, I was spending some serious cash on the Yellow Pages for local advertising. I was sold into the idea that “break even” advertising was fine because of repeat business.

Business owners from my generation, and the generations before, had accepted the idea of investing in failure. We even had a formula of “cost per information call,” to justify investing, in advertising, that would not show a profit for months or years.

However, how many ads can you write in print and afford to break even on your expenses? Most “mom an pop" businesses invest their hard earned money and look forward to, a much needed, immediate “return on investment.” Why else would they advertise in the first place? Small businesses are looking for instant results.

My son had enlightened me about the accessibility of Internet advertising, but I was really new to the idea. Shortly afterward, I sought out an Internet advertising guru. By luck and fate, I found Corey Rudl and IMC. Later, I was coached by Corey’s mentoring program.

For the first time ever, you can advertise for, very little or, no money at all. A web site can cost $100 to $200 per year depending upon the host and what kind of package you need to get started.

If you do it all yourself, you won’t spend anything else. You must still work to optimize your site, for the search engines, and if you hire "outside" it won’t be cheap. A "top notch" search engine optimization (SEO) expert won’t come cheap either, and some of the inexpensive (SEO) services will get you “black listed.”

With a website full of unique “keyword content,” it should take you about five months to see big changes in your rankings with the major search engines. This is a conservative estimate, but getting top 10 rankings with Google, Yahoo, MSN, or AOL requires skill, content, and time.

However, Blogs can get you ranked very fast. Due to the constant changes and adding of copy that is keyword rich you can establish an Internet presence in much less time. On top of that, you don’t have to know HTML or be an SEO expert.

Some Blog services like Blogger are free, and since Blogger owned by Google, it is well worth your while to open an account. All you have to do is make entries a few days per week. If you have a lot to say – more keyword content is better.

If you are a small business, refer to your services, products, changes, and your geographic location, in your Blog entries. This will point prospects toward your Blog. When people are searching for your niche market in your area, you will be listed within your niche.

Blogs work in harmony with a web site, so you should still get a web site and have your Blog link to your company website and have your website link back to your Blog. This is a great way to let potential customers see the changes that happen in your business and feel your passion for it. When your new customers meet you, they will be much more informed and comfortable, with you.

A powerful Blog, with unique and keyword rich content, serves as a "magnet," and may draw more customers than your web site does. The bottom line is you don’t have to spend a penny on advertising with your Blog.

© Copyright 2005 – Paul Jerard / Aura Publications

Business owners from my generation, and the generations before, had accepted the idea of investing in failure. We even had a formula of “cost per information call,” to justify investing, in advertising, that would not show a profit for months or years.

Paul Jerard is the director of Yoga teacher training at Aura in RI. He’s a master instructor of martial arts and Yoga. He teaches Yoga, martial arts, and fitness. He wrote: Is Running a Yoga Business Right for You? For Yoga students wanting to be a Yoga teacher.
http://www.yoga-teacher-training.org
posted by birdflu2006 @ 9:35 PM   0 comments
Tuesday, May 18, 2004
Why You Should Be Using Blog Entries Instead Of Testimonials
- By: Andrew Wroblewski

Testimonials have been the main way business owners have been able to add credibility and trust to their businesses for brand new prospects and perspective customers to feel more comfortable when making a purchasing decision. Now, with the wide spread acceptance of blogs and blogging, webmasters can use their blogs as a new and superior method of exhibiting and enhancing those testimonials. Here are 5 examples of what I mean:

Give your clients/customers the opportunity to publish their own blog (on your site) instead of just giving you a
testimonial. The blog would include regularly updated entries of how the customer is using your product to improve their life. You could give customers a fr-ee product or a rebate in exchange for them publishing it on the blog.

See if your customers/clients would be willing to write blog entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

Your customers and clients could update it daily, weekly or monthly, depending on how frequently they use your product(s). You could publish the blog entry right in your ad or link directly to the blog itself. You could either provide the people with blog space for writing the blog or have them e-mail you the blog entries for you to publish yourself.

You can make the blog extra persuasive and credible by also including customer's personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters. Today's easy to use technology makes these suggestions (and many others), simple to implement.

A blog would likely outsell the common, age-worn testimonial because it's updated on a regular basis and reveals more personal information about the client/customer. A blog is considered more personable which would make people more apt to read it and believe it's legitimacy.

Testimonials have been the main way business owners have been able to add credibility and trust to their businesses for brand new prospects and perspective customers to feel more comfortable when making a purchasing decision. Now, with the wide spread acceptance of blogs and blogging, webmasters can use their blogs as a new and superior method of exhibiting and enhancing those testimonials. Here are 5 examples of what I mean:

When not on his soapbox, Andrew Wroblewski is doing battle with the thousands of spyware programs that can affect you via his anti-spyware and spyware removalwebsite: http://spyware.pcwash.com where you can get a FREE spyware scan of your computer system.
posted by birdflu2006 @ 10:40 PM   0 comments
Friday, May 14, 2004
Tired of SEO Theories and Algorithms: Try Blogging
- By: Paul M. Jerard Jr.

Most of the local business owners, who I know, still don’t have a web presence -for a combination of reasons. Many business owners are from my age group and don’t feel comfortable setting up a website. So, they pay somebody else to do it or it never gets done. There are a multitude of reasons to avoid launching your business on the web, and all of them are “lame excuses.”

As I travel around town, I get to hear all the excuses. “I’m too old,” “Our business isn’t the Internet type,” and “I don’t know HTML.” You can tell everybody else those excuses, but do you want to grow your business or not? The vast majority of small
businesses fail, and the Internet is the cheapest form of advertising available.

If haven’t launched a website or Blog, you are delaying business marketing progress for nothing. Take a computer class, learn from your kids, or learn from your grandchildren, but start as soon as possible. Perhaps, your grandchild can earn some money teaching you how to make even more money.

Blogs are easy to start with, since you don’t need to have any HTML knowledge. You can also go to Blogger, and get a free Blog. It might take you 10 to 15 minutes to set up and start posting information right away.

Some website hosts work like that too, but let’s assume you have a site of some kind. Did you know your website host might have a Blog feature built in, at no extra charge? If you have this feature, you can easily build a commercial Blog.

For a small business, with a website and commercial Blog, you should be able to establish your natural search engine rankings. Sometimes, these are called “organic rankings” and you don’t have to pay a penny for them. It may take a few months or more to establish yourself, and you should make regular posts.

For optimum results, your regular posts can be daily, a few times per week, or once a week. More postings are much better and will have significant impact on your rankings. Search engines love frequent posts, such as those found in Blogs.

Instead of worrying about Google algorithms, and SEO(search engine optimization) theories, go back to the basics and boost your rankings with content. Most of us have heard, “Content is King,” and it is totally true.

So what do you say about your business? Tell your established customers and prospects about your service and products. Explain what your unique selling proposition (USP) is. This is what makes you different from similar businesses in your town.

When you have new products, or are looking for feedback about new product development, a Blog is extremely useful. Your customers and prospects can leave you feedback, so marketing research is very easy.

Lastly, don’t shy away from a “gold mine.” Free advertising is too valuable to ignore. Blogs are the advertising bargain of the decade and possibly, of the 21st century.

© Copyright 2005 – Paul Jerard / Aura Publications

For a small business, with a website and commercial Blog, you should be able to establish your natural search engine rankings. Sometimes, these are called “organic rankings” and you don’t have to pay a penny for them. It may take a few months or more to establish yourself, and you should make regular posts.

Paul Jerard is the director of Yoga teacher training at Aura in RI. He’s a master instructor of martial arts and Yoga. He teaches Yoga, martial arts, and fitness. He wrote: Is Running a Yoga Business Right for You? For Yoga students wanting to be a Yoga teacher.
http://www.yoga-teacher-training.org
posted by birdflu2006 @ 10:53 PM   0 comments
Thursday, May 13, 2004
Blogging 101
- By: Jeremiah Patton

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.

With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.

Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.

Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.

Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.

From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.

So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.

Here’s how:

1.Consider your audience

Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2.Pictures speaks a thousand words

To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3.Make constructive and beneficial blogs

Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4.Avoid making multifaceted and complicated blogs

In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5.Make it interactive

As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.
Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.

As they say, blogging is the contemporary term of creative and commercial writing.

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

Jeremiah Patton has been utilizing blogging to gain traffic and interest for his work at home business opportunities website at http://www.2ndincome4u.com
posted by birdflu2006 @ 9:45 PM   0 comments
Friday, May 07, 2004
7 Profitable Joint Venture Tactics For Your Blog
- By: Liz Tomey

1. Find someone that has a blog related to your topic. Offer to blog about their blog if they will blog about yours. In doing this, you'll both be swapping blog readers that you may have not been able to reach otherwise. Do this with several different people that have blogs related to your topic and soon you will have a huge blog readership.

2. Endorse a product that belongs to someone else via your blog. Ask them to endorse one of your products in exchange. By doing this both of you will benefit from each others blog visitors.

3. Grab a sheet of paper and a pen, or open your word processing program. Now go to a blog search engine and search for keywords related to your blog. When you find blogs related to your blog, write down (or type) the blog website address, any side notes about the blog, and the contact information of the blog owner. Now take your list and start emailing each blog owner for a link swap.

4. Get a group of people together that are bloggers. All of you pick one topic that can be profitable either by promoting affiliate products or by Google Adsense revenue. All of you will start blogging about the topic. Take the RSS feeds from each persons blog, and place them on one website. All of you will make reference to this site where the RSS feeds are placed. By doing this you will all share traffic via a group effort.

5. If you know someone that blogs on the same topic that you do, ask for a blog post exchange. Tell them you will write a "guest" blog post for them, if they will do the same. That way both of you will be giving fresh content from a different person to your readers. Adding some variety to your blogs will keep people coming back often.

6. Create an audio blog post (podcast) for a few blogs related to your blog. Make sure to mention your blog in it. Tell the blog owner if they post the audio blog post on their blog, that you will create an audio blog post mentioning their blog for them, and post it to your own blog. You'll only want to do this with blogs that have a lot of readers because there is a bit more work involved in this tactic.

7. Large businesses actually hire people to blog for them. Not because it's profitable for these big companies but because it let's the outside world know what's going on with these big companies. This starts to build a trust with the people who read these blogs. Knowing this information, I decided to start a testimonial category on my blog. In doing this, people begin to trust me and see me as an authority figure on the topic I am blogging on. You can also do this by telling people you have started a testimonial category on your blog. Ask them to leave a true testimonial on your blog in exchange for something like a free ebook. If they have a testimonial category on their blog, tell them you will give them a testimonial if they will give you one. Always remember though only give true to heart testimonials.

Blogging has been a very hot topic for a few years now. Internet marketers have embraced blogging, and turned it into an incredible marketing tactic. I've done some "joint venturing" with my blogs, and I'd like to reveal my most profitable joint venture blogging tactics to you. Here are 7 joint venture blogging tactics that you can implement right now in your own business.

After coming into the Internet marketing world with a bang, and sharing her secrets to quick profits, Liz has now created http://www.JointVentureSeeker.com which teaches marketers the true POWER of joint ventures!
posted by birdflu2006 @ 10:33 PM   0 comments
Tuesday, May 04, 2004
Five Things You Should Know Before You Start Blogging

- By: Gregg Hall

So you want to join in on the blogging phenomenon? Before you get started, there are a few things you should know about blogging. Blogging is a lot like an online journal. There are thousands of bloggers online posting each day. It is a trend that started in 1997 and has continued to grow steadily. If you are interesting in blogging, but have not yet began, read over these five things you should know before you begin.

You Can Be Personal

Many times new bloggers are really not sure what to post. They know that their blog is a personal space, but they are afraid to make their posts personal in any way. The best bloggers do put themselves out there via their posts. They will post what’s on their mind and their views or opinions on pressing issues. They may do so in a humorous manner or be quite serious. Sometimes new bloggers are afraid to post their true thoughts because their blog can be commented upon. The fact is however that not everyone will agree with your thoughts and posts, but you should not let that hold you back. These are people who don’t personally know you, so their comments really don’t matter much anyway. Don’t be afraid to let your true feelings show on your blog, after all, that it what an online journal is all about.

Don’t Be Too Personal

Although it is fine to be personal in your posts, you might not want to be too personal in how much you disclose about yourself. For example, including your phone number or address in a post or on your profile is probably not a good idea. You should think smart and only allow people to know things that you want them to know. For your own safety, you might not want to post your last name either. When someone has a lot of information about you, it is easier for them to victimize you through identity theft, harassment, or other crimes. So, stay safe and never post really private information.

Never Use Real Names

When you are posting, and keeping it personal and real, there can be times in which other people in your life come up in topic. Be very careful including other people in your posts. First, never use their real names. This is a huge mistake. Unless the person gives you permission to write about them, you should never do so. It will only lead to trouble. If the person you mention reads your blog, they could get offended that you are writing about them. Even if the post is positive, it can be seen much like talking behind their back. Try to keep the posts about you or celebrities or other public figures. Let everyone else’s business remain their own.

Keep It Fresh

One of the best things you can do as a blogger is to keep your blog fresh. This means that you should be posting often and changing things around when doing so. Post on different topics so your audience can stay interested. Also, post at least twice a week. People who will become fans of your site will want to read as much as possible on your blog. Updating your blog regularly will allow them to be entertained. If you only post once a month, chances are no one will remember to keep checking your blog and your traffic will not be impressive.

You Can Blog For Free

Before you pay an arm and a leg for a blogging space, you should know that there are sites where you can blog for free. Yes, for no charge at all you can set up your own blog. These sites are great for the new blogger. If you want something a little more sophisticated, you might have to pay for it. The free sites are very well maintained however. They are easy to use and offer several different templates for you to use when designing your blog. They automatically update your posts for you, which make them a breeze! Remember, you should not pay a large fee for your blog, especially if you are new to blogging. Do your research and find the free sites!

So you want to join in on the blogging phenomenon? Before you get started, there are a few things you should know about blogging. Blogging is a lot like an online journal. There are thousands of bloggers online posting each day.

Gregg Hall is a business consultant and author for many online and offline businesses and lives in Navarre Florida. See more articles on blogging and internet marketing at http://www.theinternetmarketingsecrets.com

posted by birdflu2006 @ 9:08 PM   0 comments
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