In recent years, it's been pretty obvious that "blogging" (Web + Log = Blog)has simply taken over the internet.
Early blogs were first used by creative (bored?) indivuals, and larger news companies. http://info.cern.ch/ was one of the earliest blogs, followed by NCSA's "Whats New" and also NetScapes "Whats New" blog. After this point the blogging scene exploded.
What exactly is blogging? Many consider blogging in it's truest form a type of internet diary. In it's most pure and basic form its simply a single, scrolling webpages with a few links on the side, and an archive table, and larger, prominent updates in the center of the pages. Users usually post small excerpts about daily life, recent events, or news.
Creative writers often attract groups of people, who will pursue and follow that blog, often posting comments on updates. Some writers write outrageous, offensive things that also attract readers. Some people write about personal experiences, and some just flat out write whatever they want!
RSS, (really simple syndication) also started directly because of blogs. Rather than visit an indivual site over and over again to read the updates and posts, coders started using xml to enable these updates to be available anywhere in the world. In response, RSS has created a whole new chapter in the SEO world, all because of blogging.
Many people have begun to weave affiliate links and even sell there own products through their blogs, relying on their dedicated readerbase to generate huge conversion rates. Programs like WordPress can generate ENTIRE web sites simply by advanced forms of blogging. One of my own sites, www.emoneyreport.com utilizes this program. Instead of bloggin real life experiences, we blog our article updates and program reviews. Very nifty!
Even major search engines are taking part in the blog scene. Most noticably, Google, purchased the site www.blogger.com. Now google controls the largest, most successful blogging site to date! Google indexes and spiders every post created on this site, EVERY day. It's common practice to create a blog, write small posts and link to your own site through the blog, and doing this you can get spidered and indexed within a day!
We have to ask ourselves, whats next for blogging? Will blogging become the next form of linking? Who knows? All I know for sure is that I like what blogging has become, and that it allows my site to generate income for hundreds of people all over the internet.
http://www.emoneyreport.com NO BS reviews of programs that we have used to make money.
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http://www.emoneyreport.comNO BS reviews of programs that we have used to make money.
http://www.therealincome.comWe have partnered with several internet gurus to release this book, containing the secrets that most internet gurus DON'T want you to know.
SEO 101... These Tags Really Do Matter.Ron HuttonCopyright 2005 Ron Hutton
In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.
Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information for each and they appear as follows:
MESSAGE #1:
From: unknownperson@obscuredomain.com
Subject: iaviq qiegaie aeiapih
MESSAGE #2:
From: your-favorite-guru@gurusite.com
Subject: An "insider" shortcut guide to creating sensational ads
If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant.
Test the search engine results for one of your website pages and here's what you'll find...
The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see:
GOOGLE:
Your title tag
Your description meta tag
***********
YAHOO!:
Your title tag
Your description meta tag
Text from the upper area of your web page
***********
ALTAVISTA: Your title tag
Your description meta tag
Text from the upper area of your web page
***********
MSN: Your title tag
Text from the upper area of your web page
Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.
Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.
Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.
How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will show people where they're going from the SERPs, and after landing on your site the URL in their browser along with your site's branding will help them remember where they've landed.
Don't shortcut or poo-poo your site's title tags and description meta tags. When the day comes that you're ranked number one in your niche (and you will be), make sure that Google, Yahoo, Altavista and MSN display the information that will motivate searchers to click though to your site instead of the site listed just below you. It's your traffic. You earned it.
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